Eat like a pro: Tom Brady launches his own super clean meal delivery service

No one can argue that Tom Brady is one of the best players in NFL history. At 39 years of age, he is still one of the toughest, most physically fit players in the league and shows no signs of slowing down anytime soon. In fact, he seems to be at the peak of his career, after leading the New England Patriots to a historic comeback to defeat the Atlanta Falcons in Super Bowl 51. His mental focus and tip top physical shape can be attributed to his determination to be number one in his craft. He made the decision to implement a regimen of “clean eating … early nights and gut-wrenching workouts,” as reported by ABC News.

While early nights and the physical stamina required for NFL workouts are impossible for everyday working folks, there is now a way for the average American to at least eat like a sports superstar. Brady, in collaboration with, has created TB12 Performance Meals. He has merged his philosophy of healthy food preferences and nutritional insights with the food delivery service. Purple Carrot offers a subscription of healthy food specializing in proteins found in a plant based diet. On a weekly basis, Purple Carrot ships boxes to your doorstep packed with “everything you need to prepare delicious meals.”

Now, Brady’s TB12 Performance Meals are on tap as a Purple Carrot weekly option, supplying meals that are gluten free, 100 percent plant-based, high in protein, very limited in soy or refined sugar and free of any processed ingredients. “The TB12 Performance Meals,” the two-time MVP winner told CNBC, “are designed for anyone whose looking to achieve or sustain peak performance.”

Menus change weekly, but the TB12 Performance Meals offered at the time of this writing would entice anyone to eat their vegetables. How about Cauliflower Steaks with Sweet Pepper Pesto and Smashed Potatoes? Or a Crispy Tofu with Pumpkin Seed Mole, Spanish Rice and Chayote Squash? The subscription includes three meals per week, each with two servings for $78, which averages out to $13 per meal. All the TB12 Performance meals, reports, are either what the Brady family eats, or are inspired by the TB12 nutritional guidelines, detailed here:

Brady’s forays into making his diet and nutritional products available for the general public is not new. Last year he began offering protein bars, snacks, electrolytes and protein powder, along with a $200 cookbook, better known as a “nutritional manual,”  from his TB12 online store. According to CNBC, some of these products sold out in record time.

CBS Sports calls Tom Brady’s diet “the stuff of legends,” adding that it was the reinvention of his approach to eating healthy foods and better nutrition that have played a significant role in giving him a longer career in one of the most demanding sports. Brady’s training also focuses not just on building muscle strength, but also on what he calls pliability. In an interview with GQ magazine, Brady went more in-depth about his body coach and TB12 business partner, Alex Guerrero, and how he wants to teach others ” how to take care of your body so you don’t get injured, the right types of food to eat, what real hydration really means [and] what types of exercises you should be doing in the strength training room so you don’t hurt yourself on the field.”

It’s clear that Brady, who may be the greatest quarterback on record, has certainly proven that he knows what he is talking about.


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